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The most crucial thing for a business is brand awareness. This means that people need to know who you are and what your business is about. If people don’t know about your services, they won’t contact you. Therefore, brand awareness helps businesses grow.

However, it doesn’t matter whether you’re promoting your business through physical advertisements like radio, television, or you’re doing it online through digital marketing; brand awareness is not easy to come by. While more traditional methods like radio are expensive and time-consuming, online marketing is cost-effective.

Most digital marketing on the Internet is done with the help of a powerful tool called search engine optimisation (SEO). The primary goal of SEO is to improve your website rank in search results, so more and more people become aware of your business. In this case, SEO for hair salons.

This is where Congruent Marketing excels. We craft thoughtfully curated SEO campaigns tailored specifically to fit your business requirements. Do you have a dull business website that hasn’t provided you with massive money turnover yet? Then Congruent Marketing can help you.

local seo

How will SEO help my Hairdresser business?

SEO professionals at Congruent Marketing excel in using search engine optimisation for various business fields, and hair salons are one of them. Our goal is to create an SEO operation drafted around your business needs.

We focus on different areas of your online presence and how it can be improved. Your online presence should be wholly dedicated to bringing you business, and if there is even a tiny misalignment, it can change the outcome.

We look at any irregularities with your online profile and do our best to fix them and further optimise it to drive more customers to your hair salon. Here at Congruent Marketing, we believe that there is always room for innovation.

We aim to use our SEO expertise to help your business by enhancing your online profile using keyword optimised content, blog posts, backlinks, etc.

Our SEO campaigns use the three most significant website building factors – on-page content, off-page content, and website structure.

What does this mean?

On-page content is directed at improving certain aspects of your website like the loading speed, the web page design, and the overall presentation. These also include using content marketing and blog posts. The content of your website will be further optimised by keywords.

For example, when people search for hair salons, the keywords they use might be something like this, “hair salons in London”, “best hairdresser in London”, etc. We effectively weave such keywords on your website. This lets Google and other search engines know that you’re in the league.

Once Google recognises you as a legitimate business with quality content, your website will start showing up in top search results. This enables search engines to show your website to people who may be looking for the services you offer.

And voila, your customers will find you.

Off-site content is related to the perception of your website and how we can change it to bring in more customers. For example, we will help you gain traction on your website by ensuring that your backlinks come from relevant industry webpages. This will improve your chances of securing a client because people believe in big brand names and suggestions.

As part of our hairdresser SEO campaign, Congruent Marketing will ensure that the structure of your website is up to date. This is done to make it simpler for search engines to find you. Well-maintained webpages manage to rank higher on search engine results.

How SEO Benefits Your Business

With our Hair Salon Marketing, we will help your business:

Client Testimonials

“I never imagined my local business appearing on page one of Google’s search results. The guys at Congruent Marketing really know their stuff on local SEO”

David N.

“When Congruent Marketing did our local SEO, they did what needed to be done and delivered the results I wanted to see. Today, I have more local customers visiting my restaurant. You guys are amazing!”

Robin A.

Want to highlight your Salon?

We can help you stop pulling your hair out and be the most popular Hair Dressers in your town, interested? Contact our SEO professionals and secure your free consultation by calling us on +44 208 058 3398 or email info@congruentmarketing.co.uk today.

    Other Services

    Content Marketing

    Web Design

    Pay-Per-Click (PPC)