What does this mean?
On-page content is directed at improving certain aspects of your website like the loading speed, the web page design, and the overall presentation. These also include using content marketing and blog posts. The content of your website will be further optimised by keywords.
For example, when people search for hair salons, the keywords they use might be something like this, “hair salons in London”, “best hairdresser in London”, etc. We effectively weave such keywords on your website. This lets Google and other search engines know that you’re in the league.
Once Google recognises you as a legitimate business with quality content, your website will start showing up in top search results. This enables search engines to show your website to people who may be looking for the services you offer.
And voila, your customers will find you.
Off-site content is related to the perception of your website and how we can change it to bring in more customers. For example, we will help you gain traction on your website by ensuring that your backlinks come from relevant industry webpages. This will improve your chances of securing a client because people believe in big brand names and suggestions.
As part of our hairdresser SEO campaign, Congruent Marketing will ensure that the structure of your website is up to date. This is done to make it simpler for search engines to find you. Well-maintained webpages manage to rank higher on search engine results.