Funeral Care SEO
Like all businesses, both at the local and global levels, funeral homes are operating in a competitive arena with tight margins and uncertain revenue streams. In some ways, revenue streams are guaranteed, but many businesses are struggling in the trade; to be successful in the funeral home business, as in other businesses in 2020, it’s vital to engage with digital marketing.
If you are running a funeral home and don’t yet have a digital presence with regular content marketing campaigns, and funeral director marketing, there is a reason you are struggling. The primary reason is that your competitors will be on the gravy train and shooting off down the tracks. But it doesn’t have to be doom and gloom; a successful marketing strategy can be set up quickly for you.
SEO stands for Search Engine Optimisation, and it refers to the process of making your funeral home pop up first on the local search results whenever someone types in a related keyword. It takes time and attention to create and maintain an effective SEO strategy for any business, so if you don’t have one and your competitors do, it’s no wonder you have noticed a dip in revenues – were you still relying on word of mouth? With the right SEO agency in your corner, you will not only find your business operating profitably again, but you will also learn the process of how to develop and run your own strategy.
Marketing for Funeral Directors
Funeral director marketing doesn’t stop with an effective SEO strategy. Digital Marketing has many arms, and it’s a good idea to take advantage of everything it has to offer. Pay per click advertising, for instance, also known as PPC advertising is the practice of employing various types of ads to your advantage. Your funeral home advertising is no longer a simple display ad in the obituary section of the newspapers. Now you have targeted and retargeted ads. If someone visits your site – which they should do with some excellent SEO – and leaves again, you have the opportunity to interest them again via email, and perhaps offer them a special deal.
Our SEO Campaigns for Funeral Home Directors
A marketing agency, like Congruent Marketing, can organise and run campaigns for your funeral home that will enliven your brand and generate interest in your services. We can create social media campaigns and Internet ad campaigns, along with video marketing, to ensure that your brand is the first one people think of in your local area when they need your services. With so much competition around your branding and marketing efforts need to be top-notch.
Congruent Marketing can do all this for you and more. As well as organising your SEO strategy and optimising your business for success, we can design a stellar website for you that will fit precisely with your brand and culture. When customers land on your page, they will find exactly what they expect to see; that’s because your brand will be entirely consistent across the internet.
How SEO Benefits Your Business
With our Funeral Care SEO, we will help your business:
Client Testimonials
“I never imagined my local business appearing on page one of Google’s search results. The guys at Congruent Marketing really know their stuff on local SEO”
“When Congruent Marketing did our local SEO, they did what needed to be done and delivered the results I wanted to see. Today, I have more local customers visiting my restaurant. You guys are amazing!”
Ready for help more people?
Ready to serve more people in your community and be the “go to” Funeralcare Providor? Contact our SEO professionals and secure your free consultation by calling us on +44 208 058 3398 or email info@congruentmarketing.co.uk today.